My Story.
A first-generation professional born in Ho Chi Minh City, Vietnam, raised in Washington, D.C., and now based in Toronto, Canada. Each new city shaped how I understood people and business, but what’s remained constant is my belief that stories, whether told through language, photography, or strategy, bring people together to create something that lasts.
I'm a University of Toronto graduate with a Bachelor of Arts in Digital Enterprise Management. Throughout my career, I've had the opportunity to work across fintech, experiential marketing, technology, and community building—experiences that have shaped my passion for client partnerships, relationship management, and creating meaningful experiences for brands and communities alike.
My professional journey began in high school, when I launched a Corporate Social Responsibility initiative during COVID-19 at health and wellness startupTranzfuse LLC,helping deliver more than 5,000 care packages to frontline healthcare workers at HCA Florida Northwest Hospital. That experience sparked my passion for bringing people together around a shared purpose—a theme that has shaped every role since.
Since then, my career has taken me from building strategic partnerships in Canada's fintech industry atInterac Corp.to bringing integrated campaigns to life for brands including Google, Interac, Reddit, and Cohere AI. Along the way, I've secured more than $2,250 in sponsorships, led student organizations, and collaborated with incredible teams to create conferences, campaigns, and experiences that connect people through shared moments.
Outside of my professional career, I served as Co-Chair of the Young Entrepreneur Conference, PR Director of TEDxUofT, and Marketing Director of the DEM Association, where I led cross-functional teams, built industry partnerships, and helped earn recognition including the DEM Association's Club of the Year (2023–2024) and the University of Toronto Mississauga Leadership Award for Global & Intercultural Engagement through my work with Studio X. Whether I'm collaborating with enterprise clients, leading student initiatives, or building partnerships within my community, I've discovered that what excites me most is bringing people together around a shared vision. That mindset continues to shape how I approach client partnerships, relationship-building, and leadership.
I also enjoy mentoring emerging creatives and believe the best ideas come from environments built on trust, curiosity, and collaboration. Those values have guided me since my early education in the United States, where I was part of the Talented and Gifted Program and received the President's Award for Academic Excellence.
Outside of work, you'll usually find me behind a film camera, writing, or learning a new language. I'm currently studying French & Mandarin and am passionate about supporting women in business and technology and have a growing interest in ESG & corporate governance. Long term, I hope to build strategic partnerships within the fashion, media, and entertainment industries.
Above all, I hope my work leaves behind more open doors, more empowered female voices, and more connections that remind us we’re never building alone.