B2B Account Coordinator,
The Mint Agency
April 2026 — Present
Toronto, Ontario, Canada
Photo taken during onsite event execution while leading client registration and guest check-in.
At The Mint Agency, I saw firsthand how much work happens before an experience ever reaches an audience. Every activation relied on clients, creatives, producers, vendors, and account teams bringing different perspectives together around one shared goal. Being part of that process taught me that great client work begins with strong collaboration.
As an Account Coordinator, I supported integrated marketing and experiential campaigns for brands including Google, YouTube, Reddit, and Interac. Working across account management, creative, production, and operations gave me a deeper appreciation for how clear communication, thoughtful execution, and attention to detail build client confidence and turn ambitious ideas into memorable experiences.
Google Pride 2026, where I led onsite event execution in partnership with Pedal Pub Toronto and Shinzo Media.
Kick-off Meeting with Reddit Canada
The Story
Joining The Mint Agency introduced me to the fast-moving world of integrated marketing and experiential campaigns, where every project meant balancing multiple clients, shifting priorities, and tight production timelines. Across work for Google, YouTube, Reddit, and Interac, I contributed to executive conferences, product showcases, brand activations, and live experiences designed around each client’s goals.
I quickly took ownership of key workstreams across several high-profile projects. I led execution for Google Pride 2026, creating the Run of Show and coordinating communication between Google, Pedal Pub Toronto, Shinzo Media, and agency partners to keep the experience aligned from planning through onsite delivery. I also led onsite operations for Interac's RCC Store activation and the Payments Canada Summit, overseeing brand ambassador coordination, client registration, guest experience, production logistics, and real-time problem-solving.
More than anything, my time at The Mint Agency reaffirmed that great client work starts with great relationships. Whether collaborating with teammates, vendors, or clients, I found the most meaningful work happened when people felt heard, trusted, and empowered to do their best work. That's the kind of teammate (and future client partner) I strive to be every day.
Some Highlights
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Riding aboard Pedal Pub Toronto during Google Pride 2026
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Onsite Setup for Interac's Mobey Receiption
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Behind the scenes during setup for Cohere AI's Cohella
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Venue site visit with Reddit Canada
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Celebrating Pride at The Mint Agency's Homecourt event
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Interac's RCC Store activation alongside the Interac team and Brand Ambassadors
Key Impact & Contributions
Coordinated 10+ concurrent integrated marketing and experiential projects for enterprise clients including Google, YouTube, Reddit, and Interac, coordinating cross-functional teams from campaign kickoff through onsite execution while balancing evolving priorities and production timelines.
Led key workstreams across flagship activations, including Google Pride 2026, Interac's Payments Canada Summit, and the RCC Store activation, overseeing onsite operations, stakeholder coordination, client registration, and guest experience.
Developed four comprehensive Brand Ambassador Training Manual for clients, standardizing onboarding, event operations, reporting procedures, and guest experience across the onsite team.
Partnered with 8+ cross-functional disciplines, including Account Management, Creative, Production, Finance, Brand Ambassadors, and external vendors to deliver integrated campaigns, executive events, and live brand experiences.
Built scalable operational systems and client-facing resources, including project trackers, run-of-show (ROS) documents, creative decks, wrap reports, and workflow management tools that improved project visibility, team alignment, and execution across multiple accounts.
Skills Gained
Client Relationship Management
Built trusted relationships by supporting enterprise clients throughout the campaign lifecycle, strengthening my ability to communicate proactively, manage expectations, and create confidence through consistent execution.
Strategic Account Coordination
Learned to translate client objectives into actionable workstreams, aligning stakeholders, timelines, and deliverables while supporting multiple concurrent accounts.
Experiential Marketing & Production Management
Supported the planning and execution of conferences, executive showcases, product activations, and live brand experiences by coordinating production timelines, logistics, operational documentation, and onsite execution across multiple concurrent campaigns.
Adaptability & Problem Solving
Thrived in an environment where priorities shifted quickly, learning to navigate ambiguity, solve challenges proactively, and remain composed under tight deadlines.
Business & Commercial Acumen
Developed a stronger understanding of how agencies build long-term client relationships by balancing creative ambition, operational execution, and business objectives.
