I’ve always loved building things outside of the classroom, but for most of undergrad I shied away from competing in case competitions…I told myself that running them was easier, safer, and more fulfilling than being the one on stage. This year, I challenged that belief. After completing five cases in one month (crazy lol!), I found genuine enjoyment not only in solving real brand problems, but also in presenting, storytelling, and speaking confidently in front of judges!
These projects pushed me to apply my market research + strategic thinking skills across industries and helped me discover which spaces I’m most excited about anything from luxury beauty to partnerships and experiential marketing. More importantly, they reminded me that stepping out of your comfort zone can be growth-filled and deeply rewarding…
