Case Studies
"Paint The Town Red" – MLSE Strategic Partnership Proposal: Michael's x Toronto Raptors
"Heritage in a Bottle: Beauty Then, Beauty Now" – Estée Lauder Marketing Case
Alec’s Ice Cream – Series A: Growth Acceleration Proposal
SAP Value Advisory On-Site Consulting Challenge — Maple Manufacturing Mini-Case Pitch
SunSync Inc. – Mock Tech Start-up Project
Multimedia Creative Direction & Installations — My Work as Creative Director, Studio X
2023 Short Film | Blackwood Gallery
Co-Director: Benjamin Koshy Jacob
Project
Outside Observer
The Outside Observer is a multimedia short film exploring dissociation and perception during the COVID-19 pandemic.
Co-directed with Benjamin Koshy Jacob, the short film uses looping domestic routines, overhead cinematography, and ambient sound design to position the viewer as an external observer of everyday life.
The film was featured at the Blackwood Gallery.
Installation | University of Toronto & Centre for Indigenous Studies
Project
Quicksand
Walks of Reclamation is a large-scale installation commissioned by The Indigenous Centre and created in collaboration with UofT’s Indigenous community members.
Spanning the full staircase of the Maanjiwe Nendamowinan (MN) Building, the work transformed a transitional campus space into a site of reflection, visibility, and reclamation.
Project
Walks with Reclamation
Installation | University of Toronto & Studio X
Inspired by Tracey Emin’s My Bed (1998), Quicksand is an immersive installation exploring the depressive inertia often experienced by university students.
Quicksand invites viewers to physically circle and confront an often-hidden mental state, prompting reflection, dialogue, and awareness of mental health resources available on campus.