Creative Director, Studio X
August 2023 — May 2024
Toronto, Ontario, Canada
Official Studio Logo
As Creative Director at Studio X, I led 11 multidisciplinary, multimedia art installations and creative projects, collaborating closely with designers, filmmakers, and artists to bring concepts from ideation through execution. My role focused on translating abstract ideas into cohesive visual and experiential narratives, balancing creative direction with production constraints and audience experience.
Featured at the Blackwood Gallery Publication at the University of Toronto: Mississauga Campus
The Story
My involvement began when I was invited to co-direct The Outside Observer, a multimedia short film exploring dissociation and perception during the COVID-19 pandemic. Directed alongside Benjamin Koshy Jacob and later featured at The Blackwood Gallery, the film featured looping domestic routines, overhead cinematography, and ambient sound design to position the viewer as an external observer of everyday life. This project marked the beginning of my deeper creative leadership within Studio X and shaped my approach to concept-driven multimedia storytelling and exhibition-ready execution.
That year culminated in our biggest milestone yet: Studio X was recognized with multiple University of Toronto Mississauga Student Group Awards, including the:
2024 Student Group Award for Global & Intercultural Engagement
2024 Student Group Award for Collaboration.
Awarded “2024 Student Group Award for Global & Intercultural Engagement” and “2024 Student Group Award for Collaboration” by the University of Toronto: Mississauga.
Awarded “Club Excellence” out of 150+ student organization for the 2023/24 Academic Year.
These efforts also led to Studio X receiving the Club Excellence Award from the University of Mississauga Student Union, recognizing the collective’s excellence in programming, collaboration, and campus-wide impact.
Key Impact & Contributions
Pioneered the growth and creative direction of Studio X, establishing it as a multidisciplinary multimedia platform recognized for concept-driven storytelling and campus-wide cultural impact.
Created and directed original multimedia content reaching 20K+ views per video, with multiple projects surpassing high-engagement benchmarks across social platforms.
Drove cumulative content reach exceeding 100K+ impressions, amplifying Studio X’s visibility through curated visual campaigns, exhibitions, and digital storytelling.
Pushed our creativity towards institutional recognition, contributing to Studio X receiving multiple university awards for collaboration, engagement, and excellence.
Skills Gained
Integrated marketing strategy
Creative leadership & cross-functional collaboration
Brand positioning
Narrative development
Audience community engagement strategy
Performance analysis across social and digital channels
