Public Relations Manager, TEDxUofT
September 2023 — September 2024
Toronto, Ontario, Canada
The 2023/24 TEDxUofT: Catalyst Team
As PR Manager of TEDxUofT, I led marketing campaigns for a student-led conference that was driven with storytelling and data, creating impact for over 350 attendees, speakers, media partners, and the broader UofT community
Awarded Certificate for Best Dressed.
Feature coverage of TEDxUofT’s Catalyst Conference by Vicky Huang in The Varsity (February, 2024).
The Story
My role as PR manager combined communications strategy, media relations, and digital storytelling. My role was to ensure that every email campaigns and interviews reflected the spirit of TED.
Working closely with speakers, student leadership, and external media, I directed press, email, and stakeholder communications for TEDxUofT’s flagship event, shaping a cohesive, multi-channel communications strategy that expanded tri-campus visibility. Through targeted press outreach and narrative development, I secured earned media coverage in The Varsity, amplifying the event’s credibility and reach across the University of Toronto community. These efforts translated into 350+ event attendees, an average 60% email engagement rate, and strong audience engagement across owned channels.
Impact & Key Contributions
Developed and executed communication plans that positioned TEDxUofT as one of the most anticipated campus conferences.
Secured earned media coverage in (The Varsity), U of T’s longstanding student newspaper, through press outreach and narrative development, amplifying visibility across a tri-campus student audience.
Managed media relations and coordinated interviews to amplify speaker and event visibility.
Created social media content that drove awareness and ticket sales, resulting in 350+ attendees at the flagship event.
Applied storytelling and analytics to build compelling email campaigns, achieving a 60% average engagement rate.
Skills Gained
Strategic communications & Media relations
Social media content creation
Data-driven storytelling & analytics
Stakeholder engagement
Highlights
