Public Relations Manager, TEDxUofT
September 2023 — September 2024
Toronto, Ontario, Canada
The 2023/24 TEDxUofT: Catalyst Team
As PR Manager of TEDxUofT, I led marketing campaigns for a student-led conference that was driven with storytelling and data, creating impact for over 350 attendees, speakers, media partners, and the broader UofT community
Awarded Certificate for Best Dressed.
The Story
My role as PR manager combined communications strategy, media relations, and digital storytelling. My role was to ensure that every email campaigns and interviews reflected the spirit of TED.
Working closely with our speakers, student leaders, and external media, I developed and executed comprehensive communication plans that promoted TEDxUofT’s presence across campus and beyond. The highlight of this role was seeing my team’s efforts be translated into real engagement with over 350 attendees at the conference, a 60% average email engagement rate, and a highly active social media community.
Impact & Key Contributions
Developed and executed communication plans that positioned TEDxUofT as one of the most anticipated campus conferences.
Managed media relations and coordinated interviews to amplify speaker and event visibility.
Created social media content that drove awareness and ticket sales, resulting in 350+ attendees at the flagship event.
Applied storytelling and analytics to build compelling email campaigns, achieving a 60% average engagement rate.
Skills Gained
Strategic communications & Media relations
Social media content creation
Data-driven storytelling & analytics
Stakeholder engagement
Highlights
