The Story

When I joined Tranzfuse™, a health and wellness CPG start-up focused on hydration and recovery supplements, I was still in high school, eager to contribute and create impact. During the height of COVID-19, I noticed an opportunity for the company to help beyond its usual audience. Taking initiative, I proposed and built a Corporate Social Responsibility (CSR) program from scratch, leading a campaign that delivered 5,000 medical care products to healthcare workers at HCA Florida Northwest Hospital in Margate, Florida. The initiative became a defining moment for me and a reminder that purpose and business can work hand in hand to create real change.

Alongside the CSR work, I focused on strengthening Tranzfuse’s social media presence and consumer reach. I redesigned the company landing page managed four social media channels, and helped grow the Instagram community to 12,000 followers with a 10% engagement rate in six months. Collaborating with influencers across fitness, sports, and wellness, I ensured that every campaign reflected the brand’s mission to promote health, performance, and recovery.

That year taught me that leadership isn’t about titles, it’s about taking initiative, finding creative solutions, and turning ideas into measurable impact. Tranzfuse™ remains one of my proudest experiences, where I learned the foundations of strategy, storytelling, and purpose-driven marketing that continue to guide me today.